Preparing your property
Once you have decided to put your property on the market and you have instructed your agent, you need to make sure you are ready for the marketing process. It is easy to think of the marketing process as just people visiting once or twice a week to have a look around and doing a quick tidy up before they arrive. To give you the best possible chance of success though, you need to take a more proactive approach and always be at the ready for viewings, even if they are at short notice.
First Impressions
You often get two opportunities to make a first impression. Firstly online and secondly in real life:
Online: This in part is about your choice of agent and how they market their properties online, both on their own websites and portals like Rightmove. It is also about being prepared for taking photographs and marketing details before the property goes live. Having images that show your property at its best will generate initial interest. It is important that you are telling a consistent story about your home and the photos should also match how the property presents itself in real life, so your potential buyers are not disappointed. Images should also be truthful and careful photography that conceals less desirable features won’t help you sell the property, as the potential buyer will see what’s there when they view.
In real life: The way your property is presented from the outside, call it curb-appeal, will set up the way a potential buyer feels about the property before they come in when they first view it. Many buyers will do a ‘drive by’ in advance to get a first look at the outside of the property beforehand and so maintaining a proactive approach to keeping things neat and tidy will make all the difference, even before the viewing.
Some of the things that you should consider are:
Keeping the garden tidy – especially in the autumn months
Washing down and painting front doors if they are looking tired
Cleaning the windows
Removing any dead plants and ideally replacing them with something fresh
If the bins live outside, tuck them away in a tidy corner, so they’re not the first thing you see
Clear out the weeds from the paths
If the front door mat is frayed and messy, replace it
If you have outside light, make sure that they are working and switched on for evening viewings
If you normally squeeze several cars on to your driveway, try parking around the corner to give your potential buyer space to pull in as if they already lived there
Plants and pots that frame the front door will make a welcoming entrance
If there is a communal hallway to your property, even though it may not be part of your home, tidy up abandoned flyers, post and newspapers etc
TIP: Talk to us about the type of buyer that might be interested in your home. They may be similar to you when you bought the property, so think about what they will be looking for in a property and focus on presenting the traits you think are most desirable.
Look at what other properties are available for your target buyer and consider what first impression those properties create online. If yours is better, it will be at the top of a buyer’s viewing list.
We have the option to upgrade a property to be a featured property, meaning the property will appear at the top of the page. Again, the first impression if you’re at the top of the page could make all the difference.
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